What exactly could a potential customer learn from a reviewer that they would not otherwise just learn at the store? That is, would the salesman at the electronic store not be able to easily inform potential customers of little details such as the Panasonic models ability to discharge only half the energy while still maintaining the same level of brightness as any of its competitors and that it has a 600Hz Drive IFC Pro?
It can be difficult to tell for oneself, which is why one would need a review, considering it is be impossible to judge a model properly before buying because the on-display model settings are never optimised. Consulting a review is, as one can see, the best way to go about it. A reviewer will have had the particular model set at their convenience, set to optimal settings and have personally experienced it for its worth. The review will contain a clear accounting of all of the televisions positive attributes, as well as all of the little things that should have been changed or are otherwise bothersome in some way. To provide an example of a pro, the television could be capable of suppressing the sounds of the cooling fans because of the good position they are in though, as a con, the speakers lack the same worth of positioning because they too are too quiet sometimes.
Likewise, a television review might even point out the level of convenience of a certain set, like how many HDMI ports it contains, if it is able to connect to a DLNA certified computer using an Ethernet port, or if it has a USB port that can read JPEG, MP3 and DivX files.
To conclude, it goes without saying that before a family takes a look at one particular model and judges based on the looks or makes a careless decision, they would find it wise to take a few moments to read the many different television reviews available on the Internet first. After all, is it not better to know that a bad television was not purchased and that taking it home will be a pleasant endeavour?